Droply was created to build a culture of trust and accountability to their customers. They focus on maximum consumer satisfaction by providing data and insights from the global data lake.
The visual language communicates trust, accountability and collaboration, with elements that feel precise and powerful yet uncomplicated and approachable. The logo features a simple symbol that brings Droply’s mission of providing key insights via communication and collaboration. The logo alone creates it’s own visual language which works within place branding and advertising as a framing device to highlight the use of imagery and accentuate the human and collaborative aspects of the brand. The wordmark spells the brand name in a structured neo-grotesque typeface, empowering both the power and simplicity of the product. Using shades of blue and green with vibrant extended tones represents Droply as a trustworthy and respectable brand that meets the high expectations of a data visualisation tool.
