The purpose of the brief was to influence members of the public to eat insect based products. The product created was a protein bar infused with cricket flour, carried under the brand name Kriket. The project involved a thorough and extensive research process into entomophagy (the practice of eating insects among humans), and research into changing behaviours among the UK population. 

The packaging takes on a fun, light-hearted approach, using delicate patterns to contrast with the use of typography. The final outcomes for the project required packaging and product supporting materials.