Buckinghamshire Culture is a cultural growth partnership that encourages and stimulates the creative and social realm in Buckinghamshire. They required a lively and bold visual brand identity that would entice new visitors to the county and reflect those who live here.
The visual identity uses a bright, playful colour palette and shapes to form visual elements and patterns. The identity’s abstract shapes are inspired by things related to the county, such as flags, birds, rivers, and bicycle wheels. The use of shape and colour allows the visual identity to showcase the vibrant and celebratory culture of Bucks.
Full outcomes included a complete visual identity with supporting materials such as signage, wayfinding, and advertising, accompanied by collateral including social media posts and apparel/accessories.
