This project required creating a research report on a self-chosen brand in the food and beverage sector. For the project, I chose Green&Black’s, a British ethical, chocolate brand founded in 1991. An extensive research report was produced, focusing on a complete timeline and investigation of the brand. The finished piece included an analysis of the brand history, the strategy and marketing approach, and design fundamentals, including an audit on typography, colour palette, packaging, advertising, and the use of imagery, alongside a conclusion of future brand predictions. 

The visual approach of the report pays homage to the brand, creating the layouts using appropriate typography, colours, and imagery.